By Guillermo Moreno
Host of The Guillermo Moreno Show – TalkRadio 1550 KXE
The President and down ticket Republican candidates could win big on election night from a voting demographic probably never imagined, Latino voters. If you’ve spent time in local conservative circles, you’ve probably heard these lines, “to reach Latino voters, just don’t talk about Trump or immigration,” “Latinos are Republican they just don’t know it,” or my favorite “Just talk about family values!” The truth is, the Democrats are doing the heavy lifting for us since we do not lift a finger with Latino voter outreach.
Most Latino voters are not just blindly following Democrats like before; they are now open to the conservative alternative. Democrat California policies and COVID-19 have begun to hit the dining room table across Latino households, and Democrats are finally being tied to these negative policies. Our conservative outreach problem is our inability to tie bad Democrat policies to Democrats themselves! Too often, I hear about the rising housing costs, increased gas prices, or restaurant closures, and Latinos are quick to blame Trump. Do not blame Latino voters, blame Latino media which is far worse than CNN or MSNBC put together.
Democrats are on the verge of going too far for even Latino Democrat voters and connecting liberal politicians to these policies will be easier in elections to come. The work is easy, we must make sure the Latino community makes these connections.
Latino Democrats are ready, and it is easier than you think. I was at a gas station in Southeast Fresno when an elderly Latino gentleman asked what I did for work. After I informed him of my conservative radio show, we debated Trump’s economic policies, Trump’s COVID-19 response, and Gavin Newsom’s handling of the pandemic in California for about six minutes with no headway being made. After talking about Gavin, the man stopped and said, “Look, I don’t like that Biden guy or the woman. Truth be told, I do not like that Democrats do not believe in traditional marriage and they are okay with aborting babies. To be honest, I do not mind Trump and he could be the greatest President of all time, if he would stop being so divisive. He likes money, I like money, he knows what he’s doing, but he just needs to stop dividing.” I stopped in amazement, the Latino gentleman was closer to the right of the political spectrum because of Democrat politicians.